John Bevan brings more than 25 years of online travel, internet marketing and online sales experience to SpaFinder Europe. Joining the company in February 2013, Bevan is leading the introduction of new travel initiatives and technology to help people more easily connect with SpaFinder's extensive network of spa and wellness providers.
Prior to joining SpaFinder Europe, Bevan was managing director of Voyage Privé UK, a French-owned, members-only luxury travel club, which he launched in the UK market in 2010. He also worked at Lastminute.com for over eight years, where he was responsible for both the travel and lifestyle divisions of the business and was ultimately appointed MD of the UK and Ireland in 2007. During his tenures at Voyage Privé and Lastminute.com, he achieved significant business growth for both companies, as well as improved working efficiencies and cost reductions.
Previously, Bevan was group marketing and product director of Online Travel Company (OTC), where he was responsible for a number of leading websites including bargainholidays.com, Onlinetravel.com, Ferrybooker.com and ifyouski.com.
John is married with four children and his favourite holidays involve skiing and spending quality time with his family.
Cassandra Cavanah brings more than a decade of PR and marketing experience to SpaFinder Europe, as well as a love for pampering spa treatments and an ever-enduring desire to make health and fitness a key part of her life. As Executive Director of SpaFinder Europe, Ms. Cavanah is responsible for the overall marketing and PR efforts, including working closely with spa partners.
Previously, Ms. Cavanah was the Managing Partner of her own communications firm, Fizz Communications. With offices in London and Los Angeles, Fizz was created to provide unique international PR and marketing strategies to clients in a variety of industries, including automotive, telecommunications, health and beauty and mass transit.
Prior to Fizz, Ms. Cavanah worked with Los Angeles-based RBI Communications managing a variety of accounts for both publicly-traded and private companies - including SpaFinder, Inc. and Autobytel Inc. Throughout her career, she has worked with clients who are on the cutting edge of Internet marketing and e-commerce. Her award-winning marketing campaigns have resulted in extensive international newspaper and magazine coverage.
The first part of her career was in publishing and journalism with stints as editor and contributing editor to numerous national business publications, including Entrepreneur Magazine and PC Laptop Magazine.
Ms. Cavanah attended UCLA where she received a BA in English Literature.
Pete Ellis has been a leading business innovator with every enterprise he has owned and operated since the mid-1970s. As one of the largest automobile dealers in the western United States, Ellis pioneered one price selling, bringing consumer-oriented policies to the sale of new and used automobiles. His holding company, P.R. Ellis Company, also owned one of the largest after market manufacturing companies for van conversions, and his advertising agency, EIIJ, developed campaigns for leading businesses and political figures, including California Governor Pete Wilson.
In 1994-95, using technology and innovative marketing strategies, Ellis launched the first automobile buying and research website, Autobytel. His approach revolutionized an entire industry, for both manufacturers and consumers, and his efficient marketing and transaction platform continues to be the basis for every commercially viable automobile website in existence.
After taking Autobytel public in 1999 (NASDAQ: ABTL), Ellis formed Jubilee Investments. In 1999, Jubilee funded an investment in SpaFinder, eventually becoming the majority shareholder, and in 2001 Ellis became chairman and CEO. Under his leadership SpaFinder has become the world's largest spa marketing and media company, growing from a U.S.-based marketing program to an international platform with joint venture partners in Europe and Asia.
Ellis has been honored by Advertising Age as one of the top marketers in the U.S., and his Internet technology innovations have been made part of the Permanent Research Collection at the Smithsonian National Museum of American History.